Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature. Kapferer is thought provoking and always able to create new insights on various brand related topics. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands.
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- Wine Grape Production
- Grape Escapes in Barcelona
- Using Social Media to Market Your Winery
- "Amur grapes are our jewel"
- Natural Bioactive Compounds from Winery By-Products as Health Promoters: A Review
- How Do You Build a Wine Brand That Achieves Cult Status? Quietly.
- Wineries & Winery Members
Wine Grape Production
We talked to CEO David Duncan about the creation of a second cult brand and the recipe for success in winemaking. It was about trying something very different. Silver Oak was founded with the vision to make only one varietal—Cabernet Sauvignon. We created Twomey to explore other grape varietals that hail from unique and expressive vineyards. Where Silver Oak is an established icon, we allowed Twomey to grow quietly and embody our exploration of exciting new wine regions and approaches.
This slow-build also lets the first wave of fans be on the inside of a secret, which is a really special relationship to have. For a brand to be memorable, its product has to evolve from vintage to vintage, but maintain a consistent and recognizable signature. It is also really important that the people curating your category understand the brand is bringing a distinct approach to the craft.
Distribution is really key to how consumers discover the brand because the way they find your wine is a big part of the opinion they form. We place a big emphasis on having our wine served at special restaurants for this reason: Consumer association of wine with their memorable dining experience. Extending beyond wine, what is your advice to other people conducting business in a crowded industry?
There are a few ways to stand out beyond your category. This will help you understand how to complement those interests. It also shows you the use-cases your brand is actually living in, and of course, the places your brand should be showing up. Finally, network outside of your industry. First of all, millennials are now the largest consumer of wine in the world.
This wine drinker is very focused on finding a wine that will be an experience to drink with friends. That can constitute a trip or event with fun people, but it also can mean enjoying food and wine at home with a group.
Within the industry, selling wine direct online is really changing the game. You have more touchpoints with your consumer, more granular analytics to identify and reach customers in new areas and more flexibility for people to gift your product more seamlessly.
In the wine category, consumers want to learn with every glass, to further inform their palate and to also connect the dots between different regions, varieties, vintages and food pairings. The goal is to share insights big or small in every place, whether on our website, on social media, in our tasting rooms and even on our bottles. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners.
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BigDataGrapes aims to help European companies in the wine and natural cosmetics industries become more competitive in the international markets. It specifically tries to help companies across the grapevine-powered value chain ride the big data wave, supporting business decisions with real time and cross-stream analysis of very large, diverse and multimodal data sources. The project involves the following types of commercial partners of the European grapevine-powered industries:. Wine producers, bottlers and distributors that are managing large vineyards and are taking critical decisions that may affect a product lines, such as which grape varieties to combine and plant at which location and under which treatment in order to produce a new wine; or b production years, such as how to efficiently monitor and predict where careful vineyard management interventions should take place. Producers and packagers of food and wine products using grape by-products as ingredients such as raisins, must, vinegar and grape juice and that are continuously monitoring the quality of their product and assessing its vulnerability to risk.
Grape Escapes in Barcelona
During the last 10 years the US wine market has become increasingly saturated, making it difficult to market a new winery or improve sales of an existing one. High barriers to entry, including significant upfront costs and high levels of competition, increase the importance of having a successful marketing campaign. It is clear that success can come from producing a high quality product, but with so many wines scoring in the 90s comes the realization that a winery needs to be more than simply a source of good wine to succeed. There are three keys to creating an effective and successful winery marketing campaign:. Creating a relationship is vital to building repeat customers for life.
Welcome to Salemi. This is the story of a land kissed by the sun, a land unique for its traditions. It is here that the story of the Trapani family begins A story of traditions, passion and love for this land that started in the late s, when Antonino planted his first vineyard in western Sicily. The production area with its unique microclimates, the grapes, devotion as well as the respect for traditions and unique production techniques, allows the Trapani family to turn a simple grape into a fine glass of Sicilian wine. Goccia more infoSEE VIDEO BY TOPIC: Vine to Wine, Winemaking at Naggiar Vineyards
Viniculture has a long tradition in Catalunya. All these factors establish the bouquet and flavor of the wine produced on the estate. Local cellars offer many wine-related activities from dramatized tours to tasting sessions and masterclasses in culinary pairing. For an authentic first-hand experience you can even work on an estate, either during the busy harvest time, or during the winter, husbanding the vine. There are also plenty of opportunities to relax and enjoy the great outdoors, wandering lush walking routes amidst the vineyards by foot, Segway or in a horse and carriage. A wide variety of local accommodation is available to suit all tastes and budgets, from rustic country guesthouses to boutique hotels. Covering a long strip of land between the sea and the mountains, halfway between Barcelona and Tarragona, the influence of sun and sea breezes makes this area a privileged setting for wine production, and one of the most ancient winemaking regions in Europe. This is also the Catalan DO with most wineries, and therefore also the one with the greatest variety of offerings.
Using Social Media to Market Your Winery
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Managemen t is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking.
Maikha farm is the only place in Primorsky Krai where you can get acquainted with wines from taiga wild plants and learn from the winemaker about the unique technology of producing bio-products from local raw materials. Primary Primorye Sergei Kurechko moved from Vladivostok to the village of Anisimovka, where he develops wine tourism on his creative backyard. On the unique varieties of local wine and the prospects for winemaking in the southernmost region of the Far East, he told EastRussia for the project "Unsuccessful. Kamchatka Chukotka. Special project Unsuccessful - project about people who stayed. At the age of five he moved with his parents to the Magadan Region. His childhood passed in the environment of geologists, and he dreamed to connect his life with this science. But when he was 16 years old, the family returned to Primorye and settled in Arsenyev. I went to study at the Kharkov Aviation Institute, because the best engineers were trained there.
"Amur grapes are our jewel"
Wine has been produced for many thousands of years, and in many regions. Fairtrade offers wine growers and workers in developing countries a chance to improve their conditions. Wine enthusiasts know that local soil and climactic conditions play a key role in producing the eventual taste of the wine. You can now enjoy flavourful Fairtrade wines crafted by over 50 growers and vineyards across Argentina, Chile, Lebanon and South Africa. Fairtrade first certified wine in Our involvement in this sector stemmed from concern around the labour conditions of workers on large wine estates, as well as the difficulty faced by smallholder wine growers in developing countries to earn a decent living. Growing wine grapes is a challenging business: it relies on seasonal work for harvesting grapes, but also requires specialized equipment to produce wine. Workers and small-scale farmers have often fallen short of earning a stable living from wine production, lacking the spare money to invest in improvements that cater to shifting trends and tastes in the industry. Specific problems also confronted some origins. In Lebanon, smallholders who struggled to make a living from farming sometimes turned to illicit crops, which the government would then eradicate — for some, switching to wine production offered hope of a new start.
Natural Bioactive Compounds from Winery By-Products as Health Promoters: A Review
Wine, wineries, wine trails, wine tastings - these words are what comes to mind for many visitors to the Finger Lakes. When you get to the heart of New York's original wine country you'll know why we have this reputation. So much wine to taste and so little time. In Arbor Hill opened in just one building. Now it sits in a complex of vintage buildings including the original , in a wonderful warm New England country setting. The Brahm family takes great pride in the fact that they produce their products on the premises. Open daily at 11 am, mid-May through mid-October. World-class wines, friendly staff and the legendary hospitality of the Hazlitt family join the neighborhood in beautiful Naples. Located in the former Widmer Winery facility, Hazlitt's Red Cat Cellars has rejuvenated this historic site to carry on the grape and wine tradition in Naples.
How Do You Build a Wine Brand That Achieves Cult Status? Quietly.
This fact has led to a growing attention of suppliers on reuse of agro-industrial wastes rich in healthy plant ingredients. On this matter, grape has been pointed out as a rich source of bioactive compounds.
Wineries & Winery Members
Winemaking or vinification is the production of wine , starting with the selection of the fruit, its fermentation into alcohol , and the bottling of the finished liquid. The history of wine -making stretches over millennia. The science of wine and winemaking is known as oenology. A winemaker may also be called a vintner.
Стратмор сощурил. - А ты как думаешь.
В дверях стояла Росио Ева Гранада. Это было впечатляющее зрелище. Длинные ниспадающие рыжие волосы, идеальная иберийская кожа, темно-карие глаза, высокий ровный лоб. На девушке был такой же, как на немце, белый махровый халат с поясом, свободно лежащим на ее широких бедрах, распахнутый ворот открывал загорелую ложбинку между грудями.