Ingredients : Evonik acquires natural cosmetics actives supplier Wilshire Technologies. Packaging : Wildsmith Skin uses mushroom-based packaging to replace plastic. Regulatory : Early bird tickets now on sale for Cosmetics Business Live! Marketing : Hourglass scoops Rosie Huntington-Whiteley as first-ever brand ambassador.
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9 Lessons from a 6-Figure Beauty Brand That Launched in a Dorm RoomVIDEO ON THE TOPIC: Research in space for all: foams
The personal care market is vast and is growing all the time. The personal care space encompasses everything from skincare and cosmetics to hair care, fragrances and more. Products that enhance the health and appearance of our bodies, from head to toe, will seemingly never go out of style. The global market size of the personal care space is projected to have a compound annual growth rate CAGR of 5.
According to a research report, one of the major factors driving the growth of the market is the growing demand for natural and organic personal care products. One particular type of ingredient that personal care product manufacturers should pay attention to, in order to capitalize on current trends and elevate the quality of personal care products, is esters.
Esters are fatty acids that are natural, sustainable and come with a whole host of benefits. They can enhance the feel and performance of other ingredients and come with powerful benefits of their own. Esters fall within the category of oleochemicals, meaning they are naturally-derived chemicals rather than synthetic, potentially harmful ones. An ester is a compound formed from the condensation reaction that occurs when a carboxylic acid and an alcohol combine.
The exact combination of the type of alcohol and the type of carboxylic acid will determine which ester is produced. There is a wide array of possibilities. For example, when the acid in the combination is a fatty acid, the result is a fatty acid ester.
We can get more specific by looking at the exact makeup of certain esters. For instance, the ester Triolein is derived from glycerol and three units of oleic acid. Esters can be found all throughout the natural world. They are known for producing a range of pleasant fragrances and flavors.
They occur naturally in many foods, such as fruit, and in alcoholic beverages. Triesters, molecules that contain three ester groups, occur in nature as oils and fats. While chemists may be concerned with exactly how these compounds are formed and their molecular makeup, manufacturers tend to be more concerned with the practical applications of esters.
The food industry has long understood the value of esters and has used, and continues to use, them in a variety of products.
Esters can help enhance flavor and are especially useful as an emulsifier. Emulsifiers are surfactants, meaning they reduce surface tension between two immiscible liquids, such as water and oil, thereby stabilizing the mixture. Esters can also improve the texture of many food products, including low-fat liquids which may lack enough viscosity without the standard amount of fat.
While esters have been primarily used in the food industry, they are also useful in many other arenas, including personal care, pharmaceuticals, agriculture, metal treatment and lubricants. The diversity of these industries is a testament to just how useful esters can be. In particular, in recent years, there has been a rising demand for esters in the personal care space, where they can stand in for traditional petroleum ingredients. In personal care products, esters can function as a n :.
This rising demand for esters is evident in the growth of the market. The market for oleochemicals, as we saw, depends on many different industries, but it has been growing in part due to the rising demand from the personal care industry. In particular, the personal care industry is interested in fatty acid esters, especially Isopropyl Palmitate, the ester formed from Isopropyl Alcohol and Palmitic Acid.
The personal care market is discovering that, from body lotions and creams to infant cleansing products and hair care products, esters can improve fragrance, texture and performance.
You can typically achieve these same effects using synthetic chemicals and ingredients, but these ingredients may have toxic properties. In contrast, esters in personal care are dermatologically safe. They are also biodegradable, making them an environmentally sustainable ingredient. Cosmetics that use bio-based oleochemicals rather than the synthetic elements that make their way into most conventional cosmetics greatly appeal to the modern buyer. A study found that the majority of global consumers are willing to pay more for brands that are committed to sustainability.
Across all age groups, the desire for green products increased notably from to , and this trend is continuing as more mainstream consumers become aware of the value of natural, sustainable products.
When choosing a daily moisturizing cream, for example, many consumers will intentionally look for one with sustainable skin care ingredients. An informed consumer who is committed to buying bio-based products will know which ingredients to look for, both good and bad, on an ingredient list.
Some longtime giants in the market are also beginning to embrace the move toward sustainability and natural personal care ingredients. We know that esters offer some valuable benefits in general, but not all esters are exactly the same, though many share similar properties.
It is made from straight-chained decyl alcohol and oleic acid, a fatty acid naturally derived from plant and animal sources, such as avocados, canola oil or lard. This ester is commonly used in all sorts of personal care products, including skin care products, hair care products and makeup. This type of ester lubricates skin without leaving a tacky or greasy feel.
One of the primary benefits of Decyl Oleate in personal care is that it aids in both the application and removal of makeup. Triethyl Citrate is a triester of ethyl alcohol and citric acid that appears as a colorless, odorless liquid. Citric acid is a weak acid that naturally occurs in citrus fruits and other foods and plants and is used to preserve and flavor foods and beverages.
In personal care, Triethyl Citrate is used in infant care products, bath products, creams and lotions, cosmetic sprays and many other types of personal care products. It is also an active ingredient in many chemical skin peels. C Alkyl Benzoate is a liquid that contains benzoic acid and alcohols that have anywhere from a 12 to 15 carbon chain length. This ester has a wide range of applications.
C Alkyl Benzoate works as an exceptionally effective emollient. One thing that sets Alkyl Benzoate apart is it has a lower molecular weight than most esters used in personal care. Triolein is a Glyceryl Triester. Like other esters, it is used to increase the viscosity of products and as a solvent, making it useful in a wide array of personal care products.
It also has a high emolliency, meaning it can effectively rehydrate and soften skin. Personal care products that may use Triolein include creams and lotions, hair conditioners, makeup, deodorants, suntan and sunscreen products and skin care products.
Isopropyl Palmitate is a liquid that is nearly colorless and odorless. Its chemical name is Hexadecanoic Acid, Isopropyl Ester. It can lubricate skin and thicken products. It is also a binder, meaning it enhances the way other ingredients come together. Isopropyl Myristate is an ester of Myristic Acid and Isopropanol.
Myristic Acid is a fatty acid that is naturally in many foods. It is a colorless liquid with a faint odor. Like the other esters mentioned, IPM is an effective emollient and thickener. It is used in skin care products, shaving products, makeup, soaps and detergents, hair care products and nail care products. Responsible sourcing and effective performance are certainly key, but you also have to consider some other factors.
One of the most critical trends to be aware of in the personal care ingredients market is the increased concern over sensorial factors. When consumers are choosing personal care products, sensory perception matters. The way a product looks, the way it smells and the way it feels are all significant. The average consumer now cares more about the overall sensory profile of their products than ever before.
Consumers today want their products to deliver a luxurious sensory experience that was once only associated with more high-end brands.
A Datamonitor report found that over a third of women and over a quarter of men identified sensory benefits as a factor that has a high degree of influence over their buying decisions when it comes to personal care products.
This emphasizes the fact that sensory benefits are not a bonus to many people but a requirement. The exception to this is if the product significantly under- or over-performs compared to their expectation. This makes sense when you consider the fact that it usually takes time for a product such as a cream or lotion to have a real effect on skin. The second a consumer pumps lotion into their hand, they form an instant impression. As they rub the lotion into their skin, they gather more information and further form their impression of the product.
Even if the product is meant for functionality rather than fragrance, they immediately consider the fragrance. Is it pleasant or unpleasant? Too strong?
Too weak? They consider the texture. Is it easy to rub in? Is it thick enough or too thin? Thickness suggests to a consumer that the product is more potent and effective , rather than being diluted. Finally, they consider how it feels on their skin. Does it absorb into skin effectively, or does it leave a greasy residue that may clog pores? This trend is one of the reasons esters are in such high demand.
If manufacturers of personal care products want the edge they need to succeed in such a competitive industry, they must be aware of significant trends in the personal care space. Your product could be extremely effective, but if the smell or some aspect of the texture is off, then consumers may never even give it a chance. Before your product can prove its efficacy, it needs to pass the sensory test. Once consumers are pleased with their initial experience applying the product, they can focus on its efficacy in cleansing, moisturizing, tightening or whatever the product is intended to do.
To enhance your products in many ways and make them more eco-friendly, consider replacing petroleum-based ingredients and other potentially toxic and unsustainable ingredients you currently use in your products with natural ingredients such as esters.
For the highest-quality oleochemicals, turn to a producer and supplier of esters and surfactants you can trust. You want to source them from a supplier who shares your commitment to sustainability and quality. After all, your products are only as good as the ingredients they contain. Over the course of over 70 years, Acme-Hardesty has developed a reputation for innovation, growth and dependability as a trusted supplier of industrial chemicals, including esters.
Cosmetics are substances or products used to enhance or alter the appearance of the face or fragrance and texture of the body. Many cosmetics are designed for use of applying to the face and body. They are generally mixtures of chemical compounds derived from natural sources such as coconut oil , or may be synthetic or artificial. In the United States, the Food and Drug Administration FDA , which regulates cosmetics,  defines cosmetics as "intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions".
The chemistry of cosmetics
The personal care market is vast and is growing all the time. The personal care space encompasses everything from skincare and cosmetics to hair care, fragrances and more. Products that enhance the health and appearance of our bodies, from head to toe, will seemingly never go out of style. The global market size of the personal care space is projected to have a compound annual growth rate CAGR of 5. According to a research report, one of the major factors driving the growth of the market is the growing demand for natural and organic personal care products. One particular type of ingredient that personal care product manufacturers should pay attention to, in order to capitalize on current trends and elevate the quality of personal care products, is esters. Esters are fatty acids that are natural, sustainable and come with a whole host of benefits.
13 Trends Shaping the Face of Beauty in 2018
Cosmetics For Skin Slideshare. If one of them is a component of a cosmetic or makeup, this can be detrimental to the complexion. Find colognes, shaving tools, cleansers, moisturizers and other beauty products specifically for men. IT Cosmetics' facial products, including anti-aging makeup and serum primer, and no-tug gel auto eyeliner help to keep you looking and feeling fresh with minimal hassle. Parasites In Humans. Mini Paper Mill - SlideShare. After coming off the contraceptive pill, my skin broke out in a way that it never had before - and these weren't just the usual period pimples. The production takes place under strong quality control to provide the best quality essential for healthy living. Access featured videos, as well as products and news, and stay current on all the industry's latest trends.
How to Start Your Own Line of Skin Care
To build profile, digitally native brands invest heavily in social media influencers, who have become instrumental in developing brand reputation and customer acquisition thanks to the rise of peer-to-peer marketing and social media as a communication channel. Successful brands share six key characteristics: direct dialogue with the consumer, authenticity in brand storytelling, influencer relationship management, products and operational transparency, adaptability in the go-to-market cycle, and an asset-light operating model. Digitally native businesses must have a considered, consistent and controlled marketing strategy if they are to win in this fiercely competitive space.
T heir lids gleam under the shop lights: bottles made of elegant black or vivid green glass stand alongside white tubes with bold, minimalist lettering. They promise radiance, illumination, hydration, brightening and perfecting. In many ways, they are no different from the beauty products that have come before them, except that they all claim to be somehow morally better, or cleaner. It is one that attempts to divide beauty products into good and bad, clean and dirty, toxic and nontoxic. But is there any scientific evidence for this? There is certainly money to be made. Women in the UK are spending more than ever on facial skincare. It can be fairly confusing for the customer. With shoppers keen to reduce their environmental impact, it makes sense to focus on sustainability — for example by using recyclable packaging.
Selling Homemade Cosmetics
It is certification according to the international COSMOS standard or the private Ecocert standard which enables the labelling of your natural or organic cosmetics. All the products marketed with the Ecocert logo have been verified by our teams: from composition to processing and packaging. Consumers are thus given a transparent information on the content in natural and organic ingredients displayed on the products. Natural origin All the ingredients are from natural origin except a restrictive approved ingredients list including preservatives autorised in small quantity. Note: water or minerals are not regarded as "organic" for they are not from agriculture. Since water is a major component of numerous cosmetic formulas, it implies a dilution of the proportion of organic ingredients out of the total of the product. Are you a raw materials supplier or formulator? Let our experts validate the compliance of your raw materials or your formulas and increase your visibility. With nearly 30 years of experience for audit and certification of organic products in France and in more than countries, Ecocert is the world's leading specialist in the certification of sustainable practices.
How to Start a Cosmetic Business
There are thousands of different cosmetic products on the market, all with differing combinations of ingredients. Cosmetics are not a modern invention. Humans have used various substances to alter their appearance or accentuate their features for at least 10, years, and possibly a lot longer. Women in Ancient Egypt used kohl, a substance containing powdered galena lead sulphide—PbS to darken their eyelids, and Cleopatra is said to have bathed in milk to whiten and soften her skin. By B. C men and women in China had begun to stain their fingernails with colours according to their social class , while Greek women used poisonous lead carbonate PbCO 3 to achieve a pale complexion. Clays were ground into pastes for cosmetic use in traditional African societies and indigenous Australians still use a wide range of crushed rocks and minerals to create body paint for ceremonies and initiations. Today, cosmetics are big business. Cosmetic advertising, previously directed mainly at women, is now targeting a wider audience than ever. We use cosmetics to cleanse, perfume, protect and change the appearance of our bodies or to alter its odours.
According to The NPD Group, a market research company, the beauty industry is the fastest-growing consumer product category, with an eight percent annual growth in recent years, primarily driven by makeup sales. Starting your own line of skin care products is a potentially lucrative business idea. However, with the education, legal, manufacturing and marketing suggestions here, you can better navigate the challenges of your skin care line launch.
Everyone wants to look good, which means that cosmetics and skin care products are always in demand. Even during economic downturns, women, in particular, are willing to splurge on a great lipstick or on an effective skin care treatment. If you are interested in starting your own cosmetics business, be forewarned: preparation is the key to success.
From big beauty corporates making their first tech acquisitions to an industry-wide push towards customized beauty products and experiences, technology-backed cosmetics brands will continue to transform the sector in and beyond. There are some questions as to whether sky-high valuations in the sector may be cooling off. But despite an increasingly saturated market, beauty has proven to be a strong investment category thanks to its high margins, recurring purchase patterns, and general resistance to macroeconomic events such as recessions.
Access Online via Elsevier Bolero Ozon. Meyer Rosen. In a rapidly growing global market eager for products that really work, accelerating market pull forces and technology push have set the stage for this foundation text.